PETA Pro-Tofu Holiday Ad Blitz Calls On Holidaymakers Nationwide to Lighten Up

Group Celebrates Clean, Cholesterol-Free, Healthy, Versatile Food That Makes You Feel Jolly Inside and Out

For Immediate Release:
December 16, 2020

Megan Wiltsie 202-483-7382

Norfolk, Va.

To reach everyone shopping, dining, and doing some things that they shouldn’t for the holidays amid the rising number of COVID-19 cases, PETA is spreading some good cheer—and food for thought—across the country by decorating bus stops, billboards, pedicabs, and even an airport with ads showing tofu as you’ve never seen it before. Each one encourages people to try it and help prevent future pandemics from originating in factory farms and live-animal markets, like those linked to the 1918 pandemic and the current one.

A cute chunk of tofu wearing earmuffs appears on bus stops near City Hall in Manchester, New Hampshire; on billboards near restaurants in Savannah, Georgia, and Ann Arbor, Michigan; and on a billboard outside a COVID-19 testing site in Leland, North Carolina. A tofu block wearing a Santa hat appears on pedicabs circling popular sights in Charleston, South Carolina, and an ad with a tofu tourist sporting a lei is now running in Honolulu’s Daniel K. Inouye International Airport. Another tofu—this one holding a mug of vegan hot chocolate—appears on billboards near Madison Square Garden and along the Cross Bronx Expressway in New York City and outside several meaty eateries in Chicago.

“It’s such a versatile food—you can make almost anything with it, from tofu cheesecake to tofu pot pie or stir-fry, but one other great thing about it is that tofu has never caused a pandemic,” says PETA President Ingrid Newkirk. “PETA is ready to help people switch to delicious vegan foods for the holidays with free recipes, tips, mentors, and more.”

Not only is tofu cheaper than meat, it’s also packed with protein, contains zero cholesterol, and can reduce one’s risk of suffering from heart disease, diabetes, cancer, and numerous other life-threatening health issues. COVID-19 is believed to have originated in a live-animal market in China, where live and dead animals are sold for food. Previous influenza viruses have originated in pigs and chickens—but never in vegan foods like tofu.

PETA has a holiday recipe guide along with a variety of delicious tofu-based recipes—such as a Vegan Holiday Roast with Sage Stuffing—on its website. The group also offers a vegan starter kit filled with more recipes and tips.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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