Anti-Wool Billboard Hits Milwaukee, Just in Time for Holiday Shopping Season

PETA's #WoolFreeWinter Campaign Reveals That Sheep Are Kicked, Punched, Cut Open, and Killed for Sweaters, Coats, and Scarves

For Immediate Release:
December 4, 2015

Sophia Charchuk 202-483-7382

Milwaukee – With the holiday shopping season in full swing, PETA has placed a new #WoolFreeWinter billboard reminding Milwaukee motorists that wool belongs on sheep—not humans. Using a photograph from a PETA exposé of the wool industry, the billboard shows an abandoned shorn sheep, who has collapsed on the floor with a broken leg, next to the words “Looks Like Someone Wants Her Coat Back.”

PETA’s billboard is located at the intersection of S. 13th Street and W. Oklahoma Avenue, near Interstate 94.

“Every single PETA exposé of the wool industry has revealed cruelty to sheep, who are left with bloody wounds and broken limbs for wool sweaters and scarves,” says PETA Executive Vice President Tracy Reiman. “This holiday season, PETA is calling on caring people to remember the gentle sheep who are beaten and killed and choose wool-free, vegan apparel.”

PETA’s latest video exposé reveals that workers on a massive sheep farm in Australia cut flesh off sheep’s backsides with shears and throw and kick the animals—and that’s just the tip of the iceberg. In the past 16 months, PETA (whose motto reads, in part, that “animals are not ours to wear”) has released five exposés recorded at 37 facilities on three continents revealing that sheep are mutilated, abused, and skinned alive—even for “responsibly sourced” wool on so-called “sustainable” farms. Shearers are often paid by volume, not the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies, which workers stitch closed—without giving the animals any painkillers.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind