PETA Drives Home a Meat-Free Message With Novel Local BMV Ads

For Immediate Release:
July 1, 2021

Tapi Mbundure 202-483-7382

Cleveland, Ohio – Despite all the delicious vegan options available in Cleveland, the city still lags behind the trend to eat healthily and humanely, coming in seventh among the nation’s top 10 midsize cities for greasy, cholesterol-laden, heart attack–delivering, factory farm–supporting, environmentally destructive meat consumption, which is why PETA has just launched an ad campaign at Cuyahoga County BMVs, urging people to hit the brakes on eating animals. The digital ads—which assert that animals want to live—will run all month long. 

“PETA’s ad gives everyone the green light to go vegan and think of animals as the thoughtful, fascinating individuals they are,” says PETA President Ingrid Newkirk. “After all, pigs enjoy affection and play and chickens are as fiercely loyal to their families as we humans are.”

Each year, hundreds of millions of cows, chickens, and pigs are crammed together on crowded and feces-ridden farms, mutilated without pain relief, transported in filthy conditions, and slaughtered on killing floors soaked with blood and other bodily fluids. Everyone who goes vegan saves nearly 200 animals each year and reduces their risk of suffering from heart disease, cancer, diabetes, and other health conditions.

The ads are located at 14 BMVs across Cuyahoga County, including four in Cleveland:

  • 8039 Euclid Ave.
  • 3345 Edgecliff Ter.
  • 6901 Rockside Rd.
  • 2765 E. 55th

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind