PETA Challenges Notion of Human Supremacy in New Ads in Indianapolis

Campaign Questions the Idea That Humans Are Superior to All Other Animals

For Immediate Release:
August 1, 2019

Megan Wiltsie 202-483-7382

Indianapolis – Just in time for the Indiana State Fair, PETA is challenging everyone in the community to think about animals differently with a billboard near the fairgrounds: The ad shows a sheep, a pig, and a cow with the words “We Also Feel Pain, Love, Joy, and Fear. #EndSpeciesism.” The ad is part of a new national campaign against the old belief that despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to our own and that it’s somehow OK to continue to experiment on, eat, wear, and use animals for entertainment

“The state fair showcases that old-style, speciesist attitude, with attendees encouraged to see animals as nothing more than the sum of their parts, something, not someone,” says PETA President Ingrid Newkirk. “PETA’s billboard sends the message that all animals—from humans to hens—are made of flesh and blood, feel pain and fear, desire freedom, love their offspring, have unique personalities, and value their own lives.”

Because of human prejudice, highly social primates are caged alone in laboratories; billions of cows, chickens, pigs, and others are hacked apart in slaughterhouses every year; coyotes are trapped in the wild and their fur is turned into jacket trim; and tigers are whipped to force them to perform in traveling circuses. It’s 2019 and time for a more enlightened view.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by buying cosmetics that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of all animals.

The billboard is at 38th Street and N. Keystone Avenue. PETA’s #EndSpeciesism ads will also run this summer on bike racks, bus shelters, and billboards around the country.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind