‘Sheep’ to Shame Forever 21 After Gruesome Wool Exposés

Dozens of College Students Will Team Up With PETA to Call On Shoppers to Boycott Retailer Over Wool Sales

For Immediate Release:
August 1, 2019

Brooke Rossi 202-483-7382

Washington – Wearing sheep masks, a group of more than 70 people—college students and their staff advisers—participating in PETA’s five-day Campus Rep Summit will descend on a Forever 21 store in Washington, D.C., on Friday to urge shoppers to avoid the brand until it agrees to stop selling wool.

When:    Friday, August 2, 12:30–1:30 p.m.

Where:    Forever 21, 1025 F St. N.W., Washington, D.C.

The protest follows two new PETA video exposés recorded on sheep farms in Australia, the world’s top exporter of wool and a source of wool used by Forever 21. Workers are shown beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Today’s compassionate young people want nothing to do with a store that profits from the pain of mutilated sheep,” says PETA Senior Director Marta Holmberg. “PETA is calling on shoppers to steer clear of Forever 21 as long as wool sweaters and scarves are still on its shelves.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. Broadcast-quality video footage from the group’s exposés is available upon request. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind