PETA Activist Dragged Out of Canada Goose’s Annual Meeting

For Immediate Release:
August 15, 2017

Megan Wiltsie 202-483-7382


Today, a PETA spokesperson was put in a “bear hug” and dragged out of Canada Goose’s annual meeting by security guards after peacefully questioning the outerwear company about its refusal to stop selling items made with fur and down.

“Knowing of the egregious suffering that animals endure in the production of its fur and down items—and that the process of obtaining these materials cannot comply with its stated values—when will Canada Goose switch to using exclusively innovative vegan materials?” she asked.

The spokesperson was grabbed and forcibly removed, as several PETA supporters lay “dead” outside the building to protest the company.

Photos and a copy of PETA’s media alert follow.



Fur Crawl, Shareholder Showdown Will Pressure Retailer to Stop Killing Coyotes for Coats

What:    Wearing fur coats matted with “blood,” 20 peaceful PETA supporters will crawl to the Canada Goose annual meeting tomorrow before lying “dead” on the front steps to urge the outerwear company to stop selling products made with cruel fur and down. As a Canada Goose shareholder, PETA will also have a presence inside the meeting, where it will confront the company about the use of animal skins.

When:    Tuesday, August 15, 9 a.m.

Where:    Commerce Court West, 199 Bay St., Toronto

“Canada Goose is making money by selling the coats of coyotes who were trapped, shot, stomped on, and even bludgeoned to death,” PETA Executive Vice President Tracy Reiman says. “PETA is calling on consumers to only support companies that use only vegan materials, as no animal deserves to die for a piece of jacket trim.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that trapped coyote mothers desperate to get back to their starving pups have tried to chew off their own limbs to escape, and many trapped animals succumb to the elements, blood loss, infection, or predators before trappers arrive to kill them. In addition, birds abused for down are often ill and are forced to live in filth before their throats are cut while they’re still conscious and able to feel pain.

A PETA video that juxtaposes Canada Goose’s coyote-fur jackets with disturbing footage of a trapped coyote has received more than 36 million views, been shared over 200,000 times, and generated more than 60,000 Facebook comments by outraged viewers.


Broadcast-quality video footage is available upon request. For more information, please visit

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