Jon Bon Jovi’s Clothing Line is Leather-Free After PETA Appeal

Hart N Dagger Shows Big Heart for Animals With Vegan Leather Patches on All New Denim

For Immediate Release:
August 15, 2017

Moira Colley 202-483-7382

New York – After learning from PETA that the throats of cows used for leather are routinely slit at slaughterhouses while the animals are still conscious, Hart N Dagger—owned by rocker Jon Bon Jovi—acted swiftly to replace all the animal skins used in its clothing line with innovative and trendy vegan versions instead. A box of delicious cow-shaped vegan chocolates is on its way to thank the company for its compassionate decision.

“Animals are no longer livin’ on a prayer, thanks to Jon Bon Jovi,” says PETA Executive Vice President Tracy Reiman. “Every day, PETA hears from shoppers who are looking for vegan-friendly retailers, and Hart N Dagger now fits the bill by agreeing to use only high-quality vegan leather on its denim. And compassionate consumers are applauding the move.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that millions of cows whose skins are turned into leather endure branding, tail-docking, dehorning, and castration, all without painkillers. Turning animals’ skin into leather requires 130 different chemicals—including cyanide—and leather production creates massive amounts of the carbon emissions that contribute to climate change.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind