It’s Official! Study Shows Being Vegan Boosts a Man’s Tinder Matches

Singles Have Swiped: PETA's Valentine's Day Experiment Determines That 'Virile Vegan' Is Much More Appealing Than 'Bacon Boy'

For Immediate Release:
February 14, 2018

Brooke Rossi 202-483-7382

Norfolk, Va. – Just in time for Valentine’s Day, PETA has conducted an experiment on Tinder to discover who gets more right (positive) swipes: vegans or meat-eaters. The animal rights organization created two profiles featuring photos of the same volunteer—except that one account clearly belonged to a vegan and the other to a bacon lover—and found that the “vegan” got almost 50 percent more matches than the “meat-eater.”

During the weeklong experiment, contrasting accounts for 27-year-old “Alex” were pegged to three cities across the country: Dallas, Los Angeles, and Pittsburgh. In one profile, he wore a beanie with the word “Vegan” emblazoned across the front, and in the other, the same hat said “Bacon” instead. Additional photos showed him standing next to a sign promoting vegan ice cream in the vegan profile vs. a sign for a bacon-cheeseburger special in the meat-eater one.

Images are available here.

“PETA’s Tinder test shows that women want a nice guy, not one who smells of dead pig,” says PETA President Ingrid Newkirk. “This Valentine’s Day, men might consider showing animals some love by going vegan—then, like Alex, they might see an upswing in matches.”

PETA, whose motto reads, in part, that “animals are not ours to eat,” notes that while vegans obviously have big hearts, studies show that they have healthier ones, too: Meat-eaters have higher rates of heart disease, strokes, diabetes, obesity, and cancer—not to mention impotence—than vegans do. And each person who goes vegan saves more than 100 animals a year from daily suffering and a terrifying death in today’s meat, egg, and dairy industries.

PETA offers a free vegan starter kit on its website, which contains recipes, tips on dining out, and more.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind