New PETA Billboard Says There’s No Wildfire Conspiracy—’It’s Meat That Brought the Heat’

Raising Animals for Food Is a Leading Contributor to Climate Change: Group Says, 'Go Vegan—Before It's Too Late'

For Immediate Release:
September 18, 2020

Nicole Meyer 202-483-7382

Eugene, Ore. – As authorities fight back against both the Holiday Farm fire and conspiracy theories about what (or who) is the cause of the recent and ongoing wildfires, PETA plans to erect a billboard pointing to the real culprit—climate change fueled by animal agriculture—and calling on people to fight back by going vegan.

“Our planet is burning because people are still eating methane-belching animals raised on farms that deforest our land,” says PETA President Ingrid Newkirk. “PETA is urging everyone to stop pointing fingers and start eating in a way that can fight climate change every day, starting with breakfast.”

By some estimates, raising and killing animals for food is responsible for more greenhouse-gas emissions than all of the world’s transportation systems combined. Clearing land to raise animals on and to grow crops to feed them is a leading cause of deforestation, including in the rainforest, and the massive amount of water used in animal agriculture contributes to the dry conditions that allow wildfires to spread.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind