Kid Ink Stars in New PETA Billboard Calling On Residents to Bring Dogs Indoors

'Be Real' MC Urges Compassion for Canine Friends

For Immediate Release:
September 3, 2015

Lakisha Ridley 202-483-7382

Roanoke Rapids, N.C. – Two new PETA billboards starring hip-hop star Kid Ink have risen over Interstate 95, along with a reminder that every dog deserves to be part of a loving family—and to live indoors, out of the punishing elements. The ad features the “Ride Out” performer cuddling lovable canine pals Louie and Roxie beside the words “Treat Your Dogs Like Family. Let Them Live Inside.” Both billboards are located on southbound I-95. One is near exit 173 in the Hampton Inn parking lot, and the other is near exit 171/Highway 125.

In an exclusive PETA interview, Kid Ink talks about why allowing dogs to live indoors is so important. “They’re very emotional, and they’re very smart,” he says. “You learn the importance of not chaining your dogs outside …. Of course, the animals can’t tell you, you know, ‘I’m hot. I’m cold.'”

“All dogs crave companionship, attention, regular exercise, and love,” says PETA Senior Vice President Daphna Nachminovitch. “PETA is asking all caring guardians to spare their canine friends a lifetime of loneliness and isolation by allowing them to live indoors as members of the family.”

This summer alone, PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—has received reports of numerous heat-related dog deaths. A dog in western North Carolina was found dead inside a crate after he had been left out in direct sunlight without water. A chained dog in Georgia was found dead after a spate of 100-degree days. And a dog who was chained up in Tennessee with no shelter also died—his body temperature was measured at 131 degrees. These are just a few of this year’s deaths—and many, many more go unreported.

Kid Ink is part of a growing list of musicians, athletes, and other celebrities—including Waka Flocka Flame, Tyrann Mathieu, Rocsi Diaz, Jhené Aiko, Kesha, and Jay Sean, among many others—who’ve teamed up with PETA to help animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind