‘I’m ME, Not MEAT’ Billboard to Honor Piglets Killed in Truck Crash

PETA Memorial Will Encourage People to Help Keep Animals Out of Transport Trucks by Going Vegan

For Immediate Release:
March 27, 2019

Audrey Shircliff 202-483-7382

Casey, Ill. – In honor of the piglets who suffered and died when a truck carrying them overturned on I-70, just 2 miles west of Casey, on March 18, PETA plans to place a billboard near the crash site showing a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“At least a hundred gentle piglets died in this wreck, and those who survived will presumably be strung upside down and slaughtered before too long,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay tribute to these young animals with a billboard urging motorists to help prevent future suffering by keeping pigs and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At the slaughterhouse, they’re hung upside down—often while still conscious—and bled to death.

In 2018 alone, there were more than 90 accidents in the U.S. involving trucks used to transport chickens, pigs, turkeys, and cows. So far in 2019, PETA has already noted more than two dozen accidents involving vehicles carrying animals used for food.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind