YouTuber Recommends Humane Vegan Makeup Brands tarte, wet n wild, Kat Von D, and More
For Immediate Release:
March 27, 2019
Moira Colley 202-483-7382
Los Angeles – Going from fresh-faced to glam in a matter of minutes, vegan YouTube sensation Alison Henry appears in a new makeup tutorial for PETA in which she uses only vegan, cruelty-free beauty brands—such as NYX Cosmetics, wet n wild, Urban Decay, Kat Von D, and tarte—and she shows fans how to get the look for themselves without harming animals in the process.
“The tests that they do on animals are deadly, they’re torturous, and they’re just absolutely horrible,” Henry says in the video. “[T]hey drip these poisons or toxins into their eyes, and they rub it on their skin, and [the animals] just have to sit there and endure it. And it’s just terrible, and it’s not something you want to support.”
After applying tarte’s Shape Tape concealer under her eyes, taming her brows with wet n wild’s clear brow gel, and rimming her eyes with Kat Von D’s liquid Tattoo eyeliner, Henry goes on to dispel the myth of “humane” mink eyelashes: “The [minks whose fur is used for ‘humane’ lashes] are still confined in very small cages, they’re still being used for a product, and eventually [they] will go to the fur industry and die,” she says. “It’s not worth it. There are completely faux-mink lashes … and they look identical. You would never know the difference.”
Henry finishes her look with several more products—including Pérsona Cosmetics highlighter in Zuma, lipliner by Kat Von D in Lolita, ColourPop’s matte lipstick in Naughty, and tarte’s Lights, Camera, Lashes vegan mascara—before wrapping things up with a pro tip for fans: “[T]o know for sure if the product that you’re using wasn’t tested on animals, you wanna make sure that you’re checking the labels on the back and looking for the bunny ears.”
More than 300,000 animals are tortured and killed every year around the world in cruel cosmetics tests, primarily in China. In these tests, substances are dripped into animals’ sensitive eyes, smeared onto their skin, sprayed in their faces, or forced down their throats. PETA’s Beauty Without Bunnies database currently lists more than 3,800 compassionate companies that don’t test on animals.
Henry is part of a long list of celebrities—including Bella Thorne, P!nk, Madelaine Petsch, Krysten Ritter, Penélope Cruz, and Noah Cyrus—who’ve teamed up with PETA or its affiliates to promote kindness to animals.
PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.