Forever 21 Under Fire After Gruesome Wool Exposés

PETA's 'Sexiest Vegan Next Door' to Lead Protest in Kahului

For Immediate Release:
January 9, 2019

Brooke Rossi 202-483-7382

Kahului, Hawaii – Armed with signs proclaiming, “Forever 21: Stop Selling Wool,” a group of PETA supporters will gather outside the Forever 21 store in Kahului to urge shoppers to avoid the brand until it agrees to stop selling wool. The protest will be led by Texan Dani Alexander, who received a trip to Hawaii courtesy of Humane Travel after winning PETA’s 2018 Sexiest Vegan Next Door contest—and decided to take her activism on the road.

When:    Thursday, January 10, 4 p.m.

Where:    275 W. Ka’ahumanu Ave. (near the intersection with S. Wakea Avenue), Kahului

The protest follows two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21. The footage shows workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Sheep are beaten and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on caring people to show sheep some compassion by choosing only wool-free, vegan apparel.”

PETA’s motto reads, in part, that “animals are not ours to wear,” and broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind