Eve Shares Saddest Video She’s Ever Seen, Teams Up With PETA to End Animal Neglect

Rapper's New Campaign Urges Everyone to Keep Dogs Indoors

For Immediate Release:
January 18, 2017

Moira Colley 202-483-7382

Philadelphia – As frigid winter weather grips much of the U.S., hip-hop legend Eve appears in a brand-new PETA ad that proclaims, “Every Hound Needs a Hero,” and goes on to stress the importance of treating dogs like members of the family and never leaving them chained up outside to suffer and freeze. In addition, the Barbershop star reveals in a new video why she was eager to partner with PETA for the campaign, which coincides with “Unchain a Dog” Month.

She calls footage of dogs chained outside in the freezing cold and pleading for a scrap of affection the “saddest video I’ve ever seen” and adds, “Keeping your dog outside doesn’t make you tough or cool—it just makes you a bully. Please, let your dog live indoors as part of the family. And if you see a chained dog, speak up. Because if not you, then who?”

PETA (whose motto reads, in part, that “animals are not ours to abuse in any way”) will be running the ad as a billboard in several cities—including Baltimore; Chicago; Detroit; Roanoke Rapids, North Carolina; and Eve’s hometown of Philadelphia—and urges anyone who witnesses neglect to report it to local authorities.

Eve is part of a growing list of celebrities—including Jhené Aiko, Kid Ink, P!nk, Mýa, TLC’s Chilli, Kesha, Sia, and many others—who have teamed up with PETA to promote kindness to animals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind