Eve Is on a Mission to Unchain Dogs in Roanoke Rapids Area

Rapper's Four PETA Billboards Urge Everyone to Keep Dogs Indoors

For Immediate Release:
February 3, 2017

David Perle 202-483-7382

Weldon, N.C. – As overnight temperatures continue to drop below freezing, hip-hop legend and actor Eve stars in four PETA billboards that just went up in the Roanoke Rapids area and proclaim, “Unchain Your Friends. Chained Dogs Suffer Every Day.”

The billboards are located in Weldon on U.S. 158 westbound at Poplar Street and W.C. Rivers Drive as well as near the fire station.

In a new PETA video, the Barbershop star reveals why she was eager to partner with PETA for the campaign, calling footage of dogs chained outside in the freezing cold and pleading for affection the “saddest video I’ve ever seen.” She adds, “Keeping your dog outside doesn’t make you tough or cool—it just makes you a bully. Please, let your dog live indoors as part of the family. And if you see a chained dog, speak up. Because if not you, then who?”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—receives numerous reports every year of dogs who have suffered and died after being chained and left outside 24/7. Recent cases in North Carolina include a Swain County man who allowed five chained dogs to starve to death on his property, a Rockingham woman who abandoned a chained dog to starve to death, and a Gaston County man who left a chained, dead dog on his property for so long that maggots were crawling on the animal’s head.

Eve’s PETA billboards will also appear in Atlanta, Baltimore, Chicago, and her hometown of Philadelphia. She is part of a growing list of celebrities—including Jhené Aiko, Kid Ink, P!nk, Mýa, TLC’s Chilli, Kesha, Sia, and many others—who have teamed up with PETA to promote kindness to animals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind