Eve Is on a Mission to Unchain Dogs in Detroit

Rapper's PETA Billboards and TV Spots Urge Everyone to Keep Dogs Indoors

For Immediate Release:
February 15, 2017

Sophia Charchuk 202-483-7382

Detroit – As overnight temperatures continue to drop below freezing, hip-hop legend and actor Eve stars in three PETA billboards that just went up in Detroit and proclaim, “Unchain Your Friends. Chained Dogs Suffer Every Day.”

The billboards are located on I-94 westbound at Schaefer Road, I-94 eastbound at Chalmers Street, and I-96 westbound at W. Grand Boulevard.

To make sure that Eve’s message reaches all of Detroit, PETA is also running a 30-second TV spot throughout the next two weeks on WWJ-TV (CBS) and Bounce TV in which the Barbershop star calls footage of dogs who are chained outside in the freezing cold and pleading for affection the “saddest video I’ve ever seen.” She adds, “Keeping your dog outside doesn’t make you tough or cool—it just makes you a bully. Please bring your dogs inside and treat them as part of the family. And if you see a chained dog, please speak up. Because if not you, then who?”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—receives numerous reports every year of dogs who have suffered and died after being chained and left outside 24/7. Animals have starved to death, died of hypothermia, and been left to rot on a chain.

Eve’s ads in Detroit are part of a nationwide ad blitz that includes billboards and TV spots in the star’s hometown of Philadelphia as well as Baltimore; Chicago; Cleveland; Norfolk, Virginia; Terre Haute, Indiana; Washington, D.C.; and Weldon, North Carolina. Eve is part of a growing list of celebrities—including Jhené Aiko, Kid Ink, P!nk, Mýa, TLC’s Chilli, Kesha, Sia, and many others—who have teamed up with PETA to promote kindness to animals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind