DMV Rejects Vegan’s Request for ‘LVTOFU’ License Plate

For Immediate Release:
January 17, 2023

Robin Goist 202-483-7382

Houston – The Texas Department of Motor Vehicles (DMV) has rejected Houston resident Catie Cryar’s pro-vegan license plate application for “LVTOFU,” claiming the soybean-celebrating message could be viewed as “vulgar.” In response, Cryar has just submitted an appeal stating that the license plate does not contain profanity and is “designed to inspire more people to try tofu.”

“The Texas DMV has the opportunity here to start driving positive change for animals who suffer daily for nothing more than a fleeting taste of their flesh,” says PETA President Ingrid Newkirk. “PETA applauds any measure that saves animals’ lives and promotes the kind of tasty, high-quality proteins like tofu that are great for people on the go.”

Not only is tofu cheaper than meat, it is packed with protein, contains zero cholesterol, and can lower the risk of suffering from heart disease, diabetes, various types of cancer, and numerous other health problems. Every person who might have been inspired to go vegan by the “LVTOFU” message on Cryar’s license plate would have saved nearly 200 animals every year and dramatically shrunk their own carbon footprint. And tofu has never caused a pandemic, but SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

A driver who sought approval for the very same license plate in Maine got the green light, but DMV offices in Colorado, Florida, Tennessee, and Virginia have all turned down requests to proclaim the joy of soy.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind