For Immediate Release:
January 17, 2023
Robin Goist 202-483-7382
Dallas – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by circling the AT&T Discovery District on Thursday before moving on to confront Dallas diners at Cowboy Chicken, Wing Bucket, Mike’s Chicken, Dave’s Hot Chicken, and Street’s Fine Chicken. The circuit will continue in Fort Worth, running by Gus’s World Famous Fried Chicken, The Cookshack, Charleston’s Restaurant, Lisa’s Chicken & Seafood, and Good Luck Drive-In through Sunday as part of the group’s national tour.
When: Thursday, January 19, 12 noon
Where: AT&T Discovery District, 308 S. Akard St., Dallas
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.
For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.