It’s the Day of ‘The Walking Dead’ in Christian Serratos’ Dark, Sexy PETA Ad

Series' Star Hits the Cemetery to Encourage Everyone to 'Respect Life' by Going Vegetarian

For Immediate Release:
October 28, 2014

Contact:
Moira Colley 202-483-7382

Los Angeles Wearing a corset and calavera-inspired makeup and standing in a fog-filled graveyard, The Walking Dead‘s Christian Serratos—known to fans of the series as Rosita Espinosa—stars in a Día de los Muertos–inspired ad for PETA that proclaims, “Respect Life. Go Vegetarian.” The ad, which was shot by top celebrity photographer Robert Sebree, goes on to say, “Factory farms are hell for animals, and their death is slow and painful. Help animals by not eating them.”

“I had a plethora of reasons for going vegetarian,” says Serratos in an exclusive interview with PETA. “I just felt better and brighter and lighter, and I had more energy …. It was a big deal to me, being an animal lover, that I realized what I was eating, and I didn’t separate myself from, say, my animals, my pets.”

In today’s industrialized meat and dairy industries, chickens and turkeys have their throats cut while they’re still conscious, piglets have their tails and testicles cut off without being given any painkillers, fish are suffocated or cut open while they’re still alive on the decks of fishing boats, and calves are taken away from their mothers within hours of birth. The meat industry has a deadly effect on humans, too: The consumption of animal products has been linked to heart disease, strokes, diabetes, and cancer.

Serratos’ work with PETA began when she was 14 years old, and she has the distinction of being the youngest person to star in the group’s “Rather Go Naked Than Wear Fur” campaign. She’s part of a long list of celebrities—including Joaquin Phoenix, Tia Mowry, Eva Mendes, Mayim Bialik, and Constance Marie—who’ve teamed up with PETA to promote healthy, humane meat-free meals.

For more information, please visit PETA.org.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind