‘Do You Know Where Your Milk Comes From?’ Asks Graphic PETA Billboard

Ad Appears After Cows in North Carolina Found Wading in Liquid Manure

For Immediate Release:
October 27, 2014

Alexis Sadoti 202-483-7382

Charlotte, N.C. – PETA—whose motto reads, in part, that “animals are not ours to eat … or abuse in any other way”—is encouraging consumers to think again before reaching for a glass of cow’s milk by erecting a new billboard in Charlotte that features a photograph from an August investigation into a dairy farm in Haywood County. The new ad shows cows hock-deep in manure, along with the words “Do You Know Where YOUR Milk Comes From?”

The billboard is on the left-hand side of Interstate 77 East, facing north, 3 miles from South Park Mall and Phillips Place.

“Most milk drinkers would be appalled to learn that cows on dairy farms routinely spend their lives in appalling conditions before being shipped to slaughter,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard asks motorists to consider human health as well as the well-being of animals by switching to healthy nondairy milks, cheeses, and yogurts.”

Cows in the dairy industry are genetically manipulated and repeatedly impregnated in order to produce a steady supply of milk until their bodies are worn out and they’re sent to slaughter. Cows’ sensitive horn tissue is often burned or gouged out of their heads, part of their tails may be cut off, and holes are often punched through their ears—frequently without any painkillers whatsoever.

Cow’s milk takes a toll on human health, too: Dairy products tend to be laden with cholesterol and saturated animal fat and have been linked to everything from allergies and acne to heart disease and some types of cancer. In contrast, fortified almond and soy milk contain high levels of essential nutrients such as calcium, vitamin D, protein, and vitamin B12, with none of the cholesterol, cow hormones, or cruelty of dairy products.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind