BGR The Burger Joint Stops Ads Touting Meat From ‘Happy Cows’ After PETA Points Out the Cows Ain’t Happy After All

D.C.-Based Chain Removes Misleading Signs From Restaurants

For Immediate Release:
March 29, 2016

Sophia Charchuk 202-483-7382

Washington – Following discussions with PETA, BGR The Burger Joint of Washington, D.C., agreed to stop marketing its beef burgers as containing meat from “happy cows” and has removed all references to the false claims from its in-store signage.

BGR operates 22 restaurants, most of which are located in the Metropolitan Washington area. “Before” and “after” photos of the revised signage in the DuPont Circle location are available here.

“BGR The Burger Joint made the right call by removing ads that suggest that universal meat-industry practices such as severe crowding, physical mutilation without painkillers, and a terrifying death are anything but cruel,” says PETA Executive Vice President Tracy Reiman. “PETA wants compassionate consumers to know that the only humane, sustainable meal is a vegan one.”

As PETA—whose motto reads, in part, that “animals are not ours to eat”—pointed out to BGR, Kroger recently removed a misleading “raised in a humane environment” label from chicken meat after a class-action lawsuit over the claims. Whole Foods also agreed to remove deceptive signs over meat selections that read, “A hearty helping of Animal Compassion with every order,” after a consumer outcry. PETA recently exposed severe crowding and a lack of prompt veterinary care at one Whole Foods “humane” pork supplier.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind