Beloved Boutique Helps Chic, Compassionate Shoppers Stay On Trend While Being Kind to Animals and the Environment
For Immediate Release:
May 4, 2016
Sophia Charchuk 202-483-7382
Los Angeles – The demand for “cruelty-free chic” continues to skyrocket, as modern, stylish women grow increasingly concerned about the animal and environmental abuse involved in the leather, suede, and fur industries. Vancouver-based fashion boutique Aritzia is among those supplying compassionate trendsetters with a wide range of styles in vegan fabrics—which is why PETA is giving Aritzia its Compassionate Company Award.
Each of Aritzia’s 60 boutiques across North America—plus its extensive online shop—carries an exclusive portfolio of 13 need-to-know brands. Animal-friendly standouts include the Trompette Dress by Wilfred in vegan suede; Talula’s Saltwell Skirt and Wilfred Free’s Mid-Rise Daria Pant in vegan leather; and TNA’s cozy Niseko Parka and Babaton’s sleek Oskar Parka, both with vegan fur trim.
“Aritzia’s curated collection of cutting-edge, cruelty-free looks represents the future of fashion, in which being chic means looking and doing good,” says PETA Executive Vice President Tracy Reiman. “PETA happily recognizes companies that demonstrate how easy it is to wear your vegan, eco-friendly values right on your sleeve.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that cows destined to be killed for leather endure the same abuses as those in the meat industry, including dehorning, castration, and branding, all without painkillers. Leather, suede, and fur all have a massive carbon footprint, and the United Nations considers animal agriculture to be a top contributor “to the most serious environmental problems, at every scale from local to global.”
Aritzia will receive a framed certificate and box of delicious vegan chocolates from PETA and joins an ever-increasing number of popular retailers—including ASOS, Topshop, H&M, Urban Outfitters, and many more—in offering cruelty-free designs.