Angora Wool Banned From Lands’ End After PETA Appeal

Dodgeville-Based Retailer Joins List of Companies Eliminating Products Made With Fur Ripped out of Live Rabbits' Bodies

For Immediate Release:
February 3, 2014

Sophia Charchuk 202-483-7382

Dodgeville, Wis. – Following an appeal from PETA, international retail giant Lands’ End confirmed that it will stop obtaining products made with angora wool. The company made the decision after PETA sent it video footage—shot by a PETA Asia investigator in China, the source of 90 percent of the world’s angora fur—that shows rabbits screaming as workers rip the fur from their bodies. The shocked animals are then dumped back into tiny wire cages, where they live in complete isolation until the torturous process is repeated, every three months for two to five years.

“Shoppers can soon rest easy knowing that none of the sweaters, scarves, or gloves at Lands’ End will be made with fur that was ripped out of a terrified rabbit’s skin,” says PETA Executive Vice President Tracy Reiman. “We applaud Lands’ End for taking a stand against cruelty to animals by banning angora wool.”

Lands’ End joins a quickly growing list of compassionate companies—including QVC, Eddie Bauer, Calvin Klein, Tommy Hilfiger, Forever 21, ASOS, H&M, Limited Brands, Marks & Spencer, and Express—that have banned angora products since PETA Asia’s investigation was released.

Broadcast-quality video footage is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind