Angora Wool Banned From QVC After PETA Appeal

Multinational TV Shopping Company Joins List of Retailers Eliminating Products Made With Fur Ripped out of Live Rabbits' Bodies

For Immediate Release:
February 3, 2014

Sophia Charchuk 202-483-7382

West Chester, Pa. – Following an appeal from PETA, multinational television home-shopping company QVC, Inc., confirmed that it will no longer obtain angora wool. The company made the decision after PETA sent it video footage—shot by a PETA Asia investigator in China, the source of 90 percent of the world’s angora fur—that shows rabbits screaming as workers rip the fur from their bodies. The shocked animals are then dumped back into tiny wire cages, where they live in complete isolation until the torturous process is repeated, every three months for two to five years.

“Shoppers can soon rest easy knowing that none of the sweaters, scarves, or socks at QVC will be made with fur that was ripped out of a terrified rabbit’s skin,” says PETA Executive Vice President Tracy Reiman. “We applaud QVC for taking a stand against cruelty to animals by banning angora wool.”

QVC joins a quickly growing list of compassionate companies—including Eddie Bauer, Calvin Klein, Tommy Hilfiger, Forever 21, ASOS, H&M, Limited Brands, Lands’ End, Marks & Spencer, and Express—that have banned angora products since PETA Asia’s investigation was released.

Broadcast-quality video footage is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind