Easy and Inspiring Ways to Create Change

Issue 3|Summer 2023

When YOU Go All In, Animals WIN!

Let’s do it: In big ways, small ways, and all ways, we’re showing it’s easy to seize every opportunity to speak up for animals, stop cruelty, and encourage others to make compassionate choices – adding up to big wins for animals. Let these stories inspire you, and please send your own ideas and tales of success to [email protected].

Join the Humane Race

Emily joined the PETA Pack, running to raise money for PETA’s Global Compassion Fund. Whether it’s a marathon, a swim, a bike ride, or a walk around the block, make it count.

PETA staffer Emily Thoms running for PETA Pack

This Baywatch Star Is a Real Lifesaver

Actor Alexandra Paul entered a Hormel slaughterhouse to document ghastly conditions and rescued a pig in desperate need of medical care. “What’s important is helping these animals,” says Paul, who was arrested, went to trial, and was exonerated for her kind deed.

© Direct Action Everywhere

Pointing Out Hippocrisy

Rich and Patty booked their dream African safari – only to learn that the meals “couldn’t be” vegan. They canceled their trip and told the tour company, “We can’t rationalize spending the day working to protect elephants and rhinos and then spending the evening watching everyone eat pigs and cows.” Their action inspired PETA’s much-publicized list of animal-friendly African safaris.

By the Books

PETA member Keli strategically places PETA literature on library shelves and inside books and magazines. E-mail [email protected] for free leaflets to leave at the gym, in waiting rooms, and everywhere else you go. Connect with other activists by joining PETA’s private Facebook group.

Keli places PETA Literature items inside books at a library

Jean Editing

Members of PETA’s Students Opposing Speciesism set up a table at their high school to collect leather patches from Levi’s jeans – which they mailed to Levi’s with a letter asking the company to make all its patches vegan. Send your leather patches to PETA to use in educational ways!

Attn.: Leather Donations
501 Front St.
Norfolk, VA 23510

Members of PETA’s Students Opposing Speciesism set up a table at their high school to collect leather patches from Levi’s jeans

Hear Something? Say Something

You’re never too young or too old to correct misinformation. When an Oregon National Primate Research Center representative lied to sixth grader Zuma’s class, describing the conditions for monkeys as good when they’re actually horrific, Zuma shared facts with her classmates and alerted PETA. The school then invited PETA scientist Dr. Katherine Roe to tell kids the truth. Visit PETA.org/TeachKind for free humane education materials.

Zuma and a dog wear hats© Zuma

Earn an A+ in Advocacy

When Caroline’s kids’ school announced a chick-hatching project, she crafted a respectful letter to the teachers, pointing out that chickens are intelligent, social beings who fare badly in classrooms. James spoke out against a petting zoo scheduled to visit his children’s school.

Restaurant Re-Education

Ivy brought vegan cheese to her local pizzeria and asked it to make a vegan pizza, saying, “Vegan cheese is slice as nice!” She posted a photo on social media, and the restaurant reposted it. The picture received 80,000 views!

Sponsor a Can’t-Miss Message

When Taco Bell rolled out vegan carne asada in Ohio, Leonard sponsored a PETA billboard to persuade people to order it. (Ask Taco Bell to bring it back.) Sponsor an ad for your favorite PETA campaign.

© iStock.com/NicolaColombo

Leave a Message That Sticks

When Alka goes on her morning walk, she tacks up PETA vegan starter kit QR code stickers on bulletin boards – and has seen them on little libraries and bathroom stalls. US readers, get creative with the sticker sheet in this issue.

A PETA VSK QR code sticker on a Little Free Library© iStock.com/ColleenMichaels

Wear Your Heart on Your … Socks!

Marc cycles in visibly animal-friendly socks. Get your animal rights gear from the PETA Shop.

Marc cycles in animal-friendly socks from PETA

Opportunities Knock

When people knock on her door, selling something or advocating for a cause, Tricia advocates back, saying, “I’ll accept your booklet if you’ll accept mine.” And it works! “Everyone leaves with PETA literature,” she tells us. Order free leaflets from PETA.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind