Published by Zachary Toliver.

Shameless indulgence has a new “go to” in the frozen food aisle—luxury ice cream brand Magnum has released two new vegan ice cream bars nationwide.

The company announced that its first-ever plant-based indulgence bar will come in two delectable flavors: classic velvety vanilla coated with nondairy Belgian chocolate and vanilla dipped in nondairy Belgian chocolate and covered with almonds.

“[W]e’re thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans,” said parent company Unilever in a news release.

Consumer goods giant Unilever is also included on PETA’s list of companies “Working for Regulatory Change.” This category recognizes companies that test on animals only when explicitly required by law, are completely transparent with PETA about what tests on animals have been conducted and why, and work diligently to promote the development, validation, and acceptance of non-animal methods.

Magnum Ice Cream

Magnum is just the latest of numerous brands that are joining the vegan ice cream revolution. But when a company like Magnum—whose fans pride themselves on enjoying lavish self-indulgence and luxurious taste—offers vegan products, it’s just further evidence that consumers are fed up with the dairy industry, which tears apart families and exploits mother cows for their milk until their bodies are destroyed. According to Global Market Insights, the global nondairy ice cream market is anticipated to surpass $1 billion by 2024.

No matter how you pamper your taste buds, always opt for delicious vegan food. By going vegan, you’ll save nearly 200 animals each year. Need help with recipes and shopping tips? PETA has you covered:

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