Were You Misled by ‘Humane’ Labels? Contact PETA Today

Happy cows and chickens on sprawling, grassy farms may smile at you from packages of “humanely raised,” “free-range,” “cage-free,” and “pasture-raised” meat, eggs, and milk at the grocery store, but animals are suffering for these foods. Ninety-nine percent of animals used for food in the U.S. are confined on massive, industrial factory farms. They’re crammed by the thousands into wire cages, metal crates, or other restrictive enclosures, often inside foul, reeking, windowless buildings. Animals exploited for foods with “humane” labels are also often subjected to cramped, filthy conditions—making it clear that there’s simply no such thing as “ethical” meat, eggs, or milk—or anything else that’s taken from an animal.

photo of chickens on factory farm

PETA needs your help to stop misleading “humane” claims and to help animals whose misery is funded by unsuspecting consumers. We need to hear from shoppers like you who may have been duped by “humane” meat, egg, and dairy items.

Have You Unwittingly Funded Cruelty?

Have you purchased foods with labels like “free-range,” “humane,” or “grass-fed”? Do you opt for the more expensive brand with “humane” statements on the package and believe that you were misled? If you care about the way animals are treated and regret buying items with humane-washed phrases that you understood to represent the actual conditions on the farm and believe that you were misled, we want to hear from you!

Were You Misled by ‘Humane’ Labels?

All fields in bold are mandatory.

FormBuilder Form - 3969
First name
Last name
City
State
E-mail
Tel.
Preferred method of communication
I purchased the following items because of "humane" labels:
Plainville Farms turkey products
Eggs
Milk
Other
What brand(s) do you feel misled you?
What marketing terms and/or images do you feel misled you?
"Humanely raised"
"Free-range"
"Pasture-raised"
"Ethical"
Images of animals outdoors
Images of mothers and babies
Other
Where did you view those marketing terms and/or images?
On packaging
On a website
On signage
Other
How many times did you purchase this product?
When did you last purchase this product?
Is there anything else you would like to share with us?
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‘Humane’ Labels Hide Horrific Cruelty

“Humane” meat, eggs, and dairy are a myth and a marketing scheme that often dupes well-meaning consumers into feeling better about buying inherently cruelly produced items.

"humane" label on Plainville farms turkey package, with yellow text asking "Misled by 'humanely-raised' labels?"

Animals used for food have very few protections, and existing “humane” certifications fail to prevent suffering. Humane Farm Animal Care certification, for example, allows producers to cut off young chicks’ beaks and obtain chicks from hatcheries that kill newborn male chicks in devices that resemble meat grinders because they don’t profit the industry, and it doesn’t require that “laying hens” have access to the outdoors at all.

At Plainville Farms—a former Whole Foods supplier that claims to produce “humane” turkey in a “stress-free environment” and is expected to meet higher welfare standards under its (now suspended) Global Animal Partnership certification—PETA uncovered turkeys who were thrown, kicked, and beaten.

At a supplier for Nellie’s Free Range Eggs—which claims to use “certified humane” eggs—PETA eyewitness video footage revealed that roughly 20,000 hens had been crammed into a single shed with just 1.2 square feet of space per bird, which is barely enough room for their bodies.

Cows used for milk, regardless of the “humane” labels on the packages, are separated from their babies, often within a day of their birth, and the strong emotional bond between mother and calf is traumatically severed. Mother cows will often cry out for their babies for days after they’ve been kidnapped.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind