Donating stock can offer you tax benefits while also helping to stop animal suffering. Your gift is mutually beneficial—PETA receives the full value of the stock, while you avoid paying any capital gains tax on appreciated assets.
Tax Benefits of Giving Securities
Giving appreciated securities that have been held for longer than one year can offer significant benefits, including the following:
- You won’t owe capital gains tax on the shares that you donate—and neither will PETA.
- You’ll qualify for an income-tax deduction for the fully appraised value of the stock.
- Similar state tax benefits are also available in most states.
Should you have appreciated stock that you want to keep but are concerned about the capital gains tax that you’ll face when it comes time to sell, donating it to animals could help you. You can choose to donate the stock—thereby avoiding the capital gains—and then use the money that you save with your charitable deduction to buy new shares of the stock at the current, higher-cost basis. Your investment is maintained while you provide a boost to PETA’s vital work for animals.
You should always consult your financial adviser before initiating a charitable contribution.
How to Donate Stock
The simplest way to donate stock is through an electronic transfer authorization.
Thanks to our partnership with FreeWill, you can initiate a gift of stock online—including signing the paperwork and sending it to your brokerage—in less than 10 minutes. You can also access our transfer details directly for your broker to transfer your securities to PETA.
For questions about this tax-smart way to help animals, please contact:
Vice President of Legacy Gifts
Have you considered naming PETA as a beneficiary of your stock or brokerage accounts? Find out more at PETA.org/Legacy, or e-mail us at [email protected]
Hear from fellow PETA supporters who are helping animals with their generous stock donations:
Kathi and David Chorneyko (with Gypsy)
“There is not an organization on this planet that has done more for animals than PETA. PETA is the counterbalance to humanity’s collective entitlement to harm and exploit animals. When we had an unexpected gain from an investment, we were thrilled to learn that rather than triggering capital gains through the disposition of the shares and then donating the funds, it was easy to donate the shares to PETA. By doing so, we were still able to receive the tax benefits of the donation as well the tax advantage of not triggering capital gains. What a great way to help PETA continue the monumental task of shifting our culture toward a kinder, gentler world for animals.”