Sometimes, in order to help animals, you have to get a little saucy. So that’s exactly what a PETA supporter did, just before the EAT! Vancouver Food + Cooking Festival.
Virtually bare and covered with barbecue sauce, our volunteer made the massive lunchtime crowd consider that animals raised and killed for food are capable of feeling joy, love, pain, and fear, just as humans are. And just like us, they value their lives and don’t want to die.
Many people stood for a long time, contemplating the image, and many gladly took vegan starter kits home with them. The response was so positive that our demonstrators didn’t want to have to pack up and leave.
And even though our saucy volunteer now has grill-mark tan lines, she would gladly do it all again.
