Eat, Drink, and Be Vegan! Join PETA’s #Voktoberfest Challenge

Published by Zachary Toliver.

Pumpkin beer, delicious food, and an excuse to wear lederhosen—Oktoberfest is upon us, and PETA wants you to celebrate all month long by going vegan. Welcome to #Voktoberfest!

PETA celebrated Voktoberfest by leafleting and handing out Beyond Meat vegan bratwursts to curious festivalgoers—proving yet again that it’s unnecessary to kill conscious, feeling animals for any holiday. Seriously, just check out this Voktoberfest-inspired easy-peasy jalapeño “cheese” pretzel recipe:

When it comes to feeling pain and fear, a pig killed for wieners feels exactly the same way a human or any other animal would in that situation.

Refusing to consume other animals’ flesh means that you won’t be supporting the meat industry, which is hell for mother pigs, who are squeezed into narrow metal stalls barely larger than their bodies. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At slaughterhouses, they’re hung upside down and bled to death, often while still conscious.

Traditions are constantly adapting to reflect moral progress, and it’s time to make a flesh-free feast part of every holiday.

Just by eating vegan, you can celebrate knowing that your choice spares nearly 200 animals an unjustifiable death every year. For recipes and shopping tips, order a free vegan starter kit today. Already vegan? Great! Help your friends or family members make the switch by sending a starter kit to their doorstep.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind