If slaughterhouses had glass walls, everyone would be a vegetarian. -Paul McCartney
All summer long, the millions of people who will visit Washington, D.C.’s National Mall will be greeted by PETA’s arresting “Glass Walls” display across from the Museum of Natural History. With 12 massive panels and a large-screen television playing Sir Paul McCartney’s “Glass Walls” DVD, the display causes passersby to stop to watch, talk to PETA staff, and take away copies of the video and vegetarian/vegan starter kits.
One mother walking with her teenage son stopped, pointed, and told him, “Watch—this is how animals are treated at slaughterhouses. This is terrible!” She said she was going vegan and left with information. A young boy also repeatedly brushed off his impatient father so that he could continue to scan the panels. A passing bike rider vowed never to eat chicken again after stopping to watch the section of the video about chickens.
In the first month alone, more than 10,000 copies of “Glass Walls” were distributed, along with similar numbers of vegetarian/vegan starter kits, free stickers, and other resources to help people transition to a vegan diet. We expect to distribute more than 50,000 DVDs before summer’s end and change the minds and lives of thousands of people.
If you are in D.C. this summer, swing by the National Mall to check out the “Glass Walls” display or check it out online at Animal Liberation Project. You can also get the information from PETA’s literature catalog and grab some extras to give to your friends.
Written by Michelle Sherrow