Apparently, Irish eyes weren’t smiling when PETA set out to debut our new St. Patrick’s Day ad in Butte, Montana, the U.S. city with the highest percentage of residents of Irish descent. We had hoped that placing this message above the parade route would bring a little more luck to the celebration:
But Butte’s billboard company turned us down, claiming that the ad was too “sexually suggestive.” We got a similar response from advertisers in Savannah, Georgia, home of another large St. Paddy’s Day parade. But the good Irish folks in Manchester, New Hampshire, welcomed our hunk and his clover to the party. He’ll be there throughout March, letting people know that going vegan reduces the risk of suffering from heart disease, obesity, cancer, and diabetes and improves blood flow—to all parts of the body.
Going vegan can improve your dating life, too. PETA’s recent online-dating experiments in the U.S., the U.K., and Australia all proved that women using Tinder are significantly more likely to swipe right for vegan prospects than for meat-eating ones.
Want the luck of the Irish? Get a free vegan starter kit today.