As freezing weather continues to grip the Midwest, PETA had hoped to run this eye-catching billboard in Madison, Wisconsin. But the advertising company responded that PETA’s ad could be placed only if the blood were removed from the image—a condition that we could not accept, as it would have gutted the impact of the ad.
PETA’s international sheep-shearing video exposé showed not only real blood but also gentle sheep who were punched in the face, stomped on, jabbed with electric clippers, and even killed by impatient workers.
What You Can Do
Wear vegan and stay warm and comfortable.