Reality of Wool Industry Deemed Too Graphic for Billboard

Published by Jennifer O'Connor.

As freezing weather continues to grip the Midwest, PETA had hoped to run this eye-catching billboard in Madison, Wisconsin. But the advertising company responded that PETA’s ad could be placed only if the blood were removed from the image—a condition that we could not accept, as it would have gutted the impact of the ad.

Wool's Hidden Ingredient: Cruelty BillboardLegs © iStock.com/zaricm, Head © iStock.com/Angelika Stern

PETA’s international sheep-shearing video exposé showed not only real blood but also gentle sheep who were punched in the face, stomped on, jabbed with electric clippers, and even killed by impatient workers.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind