See PETA’s Latest Super Bowl Ad (Warning: Fowl Language)

Published by PETA.

The TV networks have been notably, um, unenthusiastic about running PETA’s Super Bowl ads, so this year PETA is planning to take its message directly to the players and fans by placing billboards in the teams’ hometowns of New York and Boston as well as Indianapolis, which is hosting the game, making an irreverent plea for people to put down the chicken wings on Super Bowl Sunday.

Chickens ©

Why Worry About Wings?

It’s estimated that some 600 million chickens are killed for the wings consumed just during the Super Bowl. Yikes! And that’s after the abuse they all suffered through on factory farms.

Not only is this wing-eating obsession cruel, it also shows a lack of imagination. After all, there are so many mouth-watering alternatives to the old same-old same-old. For vegan game-day treats that will satisfy the most ravenous sports fan, check out these recipes for fab finger foods that won’t cost birds their limbs.

Try Tasty Alternatives!

If your party guests insist on being served wings, try the meatless variety, like Gardein’s buffalo “wings”—the choice of the NFL’s Ricky Williams—or just roll your own!

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind