The Billboard That Shines a Light on Dog Shows’ Dark Side

Published by Lindsay Pollard-Post.

Attendees at the 20th Annual Rocky Mountain Cluster Dog Show in Denver are in for a wakeup call, courtesy of PETA. We’ve placed this thought-provoking billboard just down the road from the arena where the show will be held to point out that every dog bought from a breeder means death for a dog in an animal shelter:

PETA "Breeders Kill" BillboardWhite dog photo © Isselee |; Dog Behind Bars © Brandenburg


Dog shows promote breeding and prompt interest in “purebred” animals while animal shelters overflow with millions of lovable, healthy dogs—both mutts and purebreds—whose lives depend on getting a second chance. Every time someone buys an animal from a breeder or a pet store, a deserving animal waiting in a shelter loses a chance at being adopted. And since breeders and pet stores rarely require the animals they sell to be spayed or neutered, many of them will go on to have litters of their own, creating even more homeless dogs and cats.

Collage of Shelter Dogs behind Barstop left photo ©; bottom left photo ©; bottom right photo ©


We can bite back at the callous breeding industry and stand up for the underdog by always adopting our animal companions from shelters—instead of buying them from pet stores and breeders—and making sure that they’re spayed or neutered right away.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind