PETA Becomes Part Owner of bebe

Published by Michelle Kretzer.

Since bebe has turned a deaf ear to the 80,000 people who have asked the company to ditch real fur, PETA has wheeled out our Trojan horse. We just bought stock in the company, so now we can attend its annual meetings and submit shareholder resolutions for the company to end fur sales. If you have stock, too, or know anyone who does, please let us know.

Will bebe like us telling its shareholders that much of the company’s rabbit fur comes from China, where there are no penalties for people who abuse animals on fur farms? Will bebe want its investors to see our undercover videos of Chinese fur farms—videos that show rabbits screaming as workers slit their throats, cut off their paws and heads, and even rip the skin from their still-moving bodies? Doubt it.

PETA is planning protests outside bebe stores across the country, like this one at bebe’s headquarters in Brisbane, California. Join us and take along your bunny-lovin’ friends.

Want to help us keep the pressure on bebe? Contact PETA’s Action Team, and we’ll help you organize a demonstration in your area. And please tell bebe that you won’t be caught dead in its stores until it removes the dead animals from its racks.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind