Sneaky Ads Give Shoppers More Than They Bargained For

Published by PETA.

Animals winning at Cannes? Yes, they can. Check out this clever ad campaign from PETA Asia-Pacific and top ad firm McCann Erickson Singapore that just snagged a Silver Award for creative excellence at the Cannes International Festival Outdoor Awards:

 
The ads offer designer shoes, belts, and handbags at “unbelievable prices.” When curious smart phone users scan over the barcodes on the poster to get more information, the shoppers see Joaquin Phoenix’s exposé of the exotic skins trade or Pamela Anderson’s video about the horrors of the leather industry. The ads were featured on bus stops in space donated by Clear Channel. 

The award is great, but the real prize was the opportunity to show shoppers that clothes are much more appealing when they don’t involve stealing.

 
Written by Michelle Sherrow

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind