Anything can happen on the streets of New York City.
Just ask actor Bojana Novakovic, who chose compassion and ditched her fur trim on the spot after encountering an anti-fur demonstration outside the Dolce & Gabbana store in Soho over Thanksgiving weekend.
Bojana documented her experience on her personal Instagram page, showing how activists can truly make an impact by engaging the public. She says a demonstrator approached her and asked whether her hood was made from fur. Like many well-meaning consumers, she had assumed that it was faux—so when she found out that the trim was made of real fur, she allowed the person to remove it on the spot.
Bojana wrote that the demonstrator “also told me I could donate the fur trim … and it would go towards making beds for animals in shelters. I told her that sounded like a great idea and she offered to take it for me. So I let her.”
Bojana currently stars in the CBS drama Instinct—which means that we can now count two animal allies on the show, as she shares the screen with animal advocate and PETA friend Alan Cumming. We’re thrilled to see her promoting animal-free fashion and having the courage to share her story with fans.
Just because a coat doesn’t appear to be made of fur doesn’t mean that animals didn’t suffer for it. Many consumers who wear Canada Goose or other winter jackets are completely unaware of the horrors that take place behind the scenes. Although just a small part of the coat, the fur trim that lines the hoods comes from wild coyotes who were trapped, killed, and skinned. And let’s not forget the geese who were crushed and suffocated at a Canada Goose down supplier.
Looking to make a difference for animals like these dedicated protesters did? Join PETA’s #FurChallenge and help expose the cruelty behind every fur coat, trim, and accessory.
In her post, Bojana also recommends some of PETA’s favorite compassionate brands, including HoodLamb by Hemp Tailors and PETA Business Friend NOIZE, to help you stay warm—and cruelty-free—this winter. And if you’re a faux-fur fanatic, check out some of PETA’s favorite brands that use innovative faux-fur materials to create stylish, fur-free looks.