This Fire Truck Is Smokin’

Published by Alisa Mullins.

As Atlantic City faces a three-week government shutdown, PETA is betting that we can do a little something to help offset the city’s financial crisis—and every little bit counts when the chips are down. We sent a letter this morning to Mayor Donald Guardian offering to pay to run ads on the city’s police cars and garbage and fire trucks:

Fire truck with proposed PETA "Go Vegan" ad

“Atlantic City’s financial crisis is dire, but eating meat is a high-risk bet when it comes to heart disease, cancer, high blood pressure, and diabetes,” says PETA President Ingrid Newkirk. “PETA’s ads could help deal Atlantic City a winning hand with a little cash payout—and a reminder that going vegan is a great way to help animals and hit the health jackpot.”

Eating meat and cheese is an addiction that has financial consequences such as high medical bills, but there is no toll-free number to call for help. Our ad will encourage city residents and visitors alike to win the health sweepstakes by trying vegan meals and thereby discovering a delicious way to lower the risk of some of our nation’s top killers, including heart disease, cancer, high blood pressure, and diabetes. In addition, every person who goes vegan after seeing our ad will save more than 100 animals every year from factory farms.

PETA is also offering to dispatch bikini-clad “Lettuce Ladies” to unveil the ads and deal out delicious vegan snacks to Atlantic City employees.

What You Can Do

Are you feeling lucky? Increase your odds of staying healthy by ordering a free vegan starter kit (see, you’re already a winner!) and getting started eating smarter and kinder today.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind