Goes Fur-Free

July 2008

Back in August, we wrote to about the fur products it was selling, urging it to adopt a fur-free policy. At the time, the company said that it would look into the issue to gauge people’s thoughts on it. So to help speed up that process, we launched an online marketing campaign, getting members of the public to write to’s CEO urging him to send the pelts packing – and more than 11,000 of you did! The campaign went viral, and social networking played a huge part – many people posted tweets on Twitter, passed around our petition on Facebook, and much more.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind