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Volkswagen Pulls Ad Featuring a Capuchin Monkey and Pledges Never to Use Primates Again!

February 2014

PETA’s ongoing correspondence with car manufacturer Volkswagen has led to the company’s recent decision to stop airing an ad featuring a capuchin monkey. In addition, it pledged never to use primates in future ads.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

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