University of New Mexico Decides Against Cruel Mascot Plan

January 2004

When we learned that the University of New Mexico (UNM) was considering a plan to use a wolf as its football mascot, PETA fired off a letter to the school’s athletic director, asking him to reject this cruel plan. We had been inundated with calls and e-mail messages from people who were outraged by this announcement, and we provided them with the appropriate contact information and asked them to write polite letters voicing their objections. Twenty-four hours after our letter went out, UNM’s athletic director made a public plea for people to stop e-mailing him, as the university had decided against this ill-conceived plan. 

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind