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Animals are not ours
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SEGA Pledges to Leave Chimpanzees Out of Ads

October 2008

After receiving complaints about a SEGA promotional video featuring a chimpanzee, PETA wrote to the company, urging it to discontinue the ad and refrain from using great apes in future advertising efforts. SEGA quickly removed the video from its Web site and promised not to produce any future ads featuring great apes.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

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