Roll International Corporation Agrees Never to Feature Nonhuman Primates

October 2011 

PETA met with Roll International Corporation, parent company to popular brands like POM, FIJI Water, Teleflora, and Paramount Farms, to highlight the abuse and neglect associated with animals used in entertainment. PETA’s points struck deep, and Roll International agreed never to feature nonhuman primates in future ad campaigns.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind