More than 240 brands worldwide have banned mohair after learning from PETA that angora goats are pinned to the ground—leaving them vulnerable and completely defenseless—and violently shorn as they scream in terror. Shearers are paid by volume, not by the hour, which motivates them to work quickly and carelessly. They often cut off large swaths of skin and crudely stitch gaping wounds back together with no pain relief. Many of the angora goats seen in PETA Asia’s eyewitness investigation were even thrown into tanks of poisonous cleaning solution because their coats were matted with feces.
The following have joined the long list of compassionate brands that have banned mohair: Diane von Furstenberg, adidas, French Connection, Stitch Fix, Belk, Journeys, Schuh, Lids, Johnston & Murphy, Fred Segal, AllSaints, Made.com, and Missguided. Please urge Levi’s to follow their example and drop mohair.