February 2014
Following discussions with PETA, Lorillard Tobacco Company, the maker of Newport cigarettes and the third-largest manufacturer of cigarettes in the U.S., enacted a ban on all animal testing unless such tests become required by law in the future. Lorillard previously commissioned tests in which rats were restrained and forced to breathe cigarette smoke but will now use only modern and humane non-animal tests to assess its products.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
