Kellogg Goes Cruelty-Free

After extensive discussions with PETA, the world’s largest cereal maker, Kellogg Company, has adopted a new public policy officially ending its cruel and deadly animal tests, which it had pursued in an attempt to establish questionable human health claims. From 1995 to 2016, Kellogg conducted, funded, or contributed to experiments that used more than 1,200 animals. In one, rats were injected repeatedly with a carcinogen that induces colon tumors, suffocated to death, and dissected. Kellogg’s experiments on animals date back to at least the 1950s.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind