JCPenney Discontinues ”Planet Frog” Aquarium Product

October 2009

PETA received calls of concern from JCPenney customers who were dismayed that the company was selling a product called “Planet Frog,” a small aquarium kit that comes with a coupon to receive live tadpoles in the mail. After a harrowing journey by delivery truck, the tadpoles are placed in the small tank in which they mature into frogs and spend their entire lives. PETA wrote to JCPenney to explain the cruelty of subjecting frogs to life in a plastic prison and to request that the company stop selling the “Planet Frog” kits immediately. After hearing from PETA, JCPenney agreed to remove the product from its shelves.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind