JC Penney Pulls Fur … Finally

July 2009

After years of pressure from animal rights activists nationwide – including PETA – JCPenney has finally decided to stop peddling pelts. PETA first wrote to JCPenney about the company’s support of the cruel fur industry in 2001, and we have kept the pressure on ever since, including sending complaints to the company over its mislabeling of fur items.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind