Gap Inc. Pledges to Leave Great Apes out of Ads

April 2009

After an incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to Gap Inc., which had featured Travis in an Old Navy commercial as a young ape. After learning about the abuse suffered by great apes forced into the entertainment industry, Gap Inc. promised not to produce any future ads featuring great apes.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind