Gap Inc. Pledges to Leave Great Apes out of Ads

April 2009

After an incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to Gap Inc., which had featured Travis in an Old Navy commercial as a young ape. After learning about the abuse suffered by great apes forced into the entertainment industry, Gap Inc. promised not to produce any future ads featuring great apes.